It’s been estimated that roughly two-thirds of the harm done to the environment by the fashion industry occurs in the pre-production stage. There are so many textiles and synthetic fibres that are made from really damaging stuff – oil, plastic, non-renewable fossil fuels. Nasty, we know. Not only is the production of a lot of these fabrics often very socially intensive in that they involve unfair and unethical labour, but they also cause immense environmental damage, which contributes towards the climate crisis.

The fashion industry has gained a pretty bad rep recently, and it's high time that we make some changes. That's why it's crucial that we choose our raw materials carefully by sourcing low-impact, sustainable fabrics which have minimal, short lasting effects on our environment. That's why we only ever use recycled, regenerated and organic fabrics. We're also currently working ways in which we move towards relying solely on deadstock and vintage fabric for our future collections.

Our debut collection features responsibly sourced Linen, Tencel™ Lyocell, and Organic Cotton.

Linen is a natural bast fibre that’s derived from the outer stem of flax plants. The flax plant requires far fewer resources, like water and energy, than its counterparts. For example, 60% less water is required in the production of flax in comparison to conventional cotton. The flax plant also aids the environment since they have a high rate of carbon absorption; up to 2.1 tons of co₂ are absorbed per ton of flax cellulose produced.

The flax plant is renewable, and the fibres it produces are both recyclable and readily biodegradable, so it’s a zero-waste resource.

Our Linen is certified according to the European Flax Standard.

How to care for Linen:

Machine wash cold with similar colours, using mild detergent. Do not bleach, and do not tumble dry. Hang dry and, when needed, iron on a low to medium heat.

Tencel™ Lyocell – also known as Rayon – is an environmentally responsible, regenerated cellulose fibre that has both a low ecological impact and a high resource efficiency. Tencel™ is derived from fast-growing eucalyptus trees in PEFC certified forests, using no fertilisers, pesticides or irrigation. It's extracted from sustainably grown wood pulp using a closed-loop production process, which minimises the generation of waste and damaging by-products as it recycles virtually all of the chemicals it uses. It's a production system which favours circularity.

It’s also biodegradable so, under the right conditions, it can safely revert back to nature.

Tencel™ fibres are Oeko-Tex Standard 100 and Lenzing certified.

How to care for Tencel™ Lyocell:

Machine cash cold on a delicate, low spin setting. Hand wash is preferable. Wash with like colours, using mild detergent only. Do not bleach, and do not tumble dry. Hang dry only.

Tencel fabrics are naturally resistant to creases and crinkles, but it can be ironed on a low heat if necessary.

Organic Cotton is cultivated using non-genetically modified cottonseeds. It’s production process doesn’t face the same environmental challenges that confronts the cultivation of conventional cotton because it doesn’t involve the use of non-toxic fertilisers, insecticides and pesticides. Instead, traditional farming methods, like crop-rotation, are used in order to ensure and preserve soil fertility. Organic Cotton also uses around 70% less water than the production of its conventional cotton counterpart. It takes roughly 25 weeks until the cotton bolls are ready to be harvested, after which the fibres are handpicked, cleaned, compressed, spun into yarns and knitted into fabric.

Our cotton is both Oeko-Tex Certified and Global Organic Textile Standard (GOTS) Certified, so it’s tracked and verified at every stage in its production process.

How to care for Organic Cotton:

For our dust bags, the care instructions are as follows. Machine wash inside out on a cold setting. Wash with similar colours, using mild detergent. Do not bleach. Hang dry is preferable, or tumble dry on a low heat. If necessary, iron on a medium heat setting.

We also use Organic Cotton Voile for the lining on our Kemi Cropped Blazers, and we recommend these be dry cleaned only.