The history of the fast fashion industry is one of damage and destruction. The harms and hardships range from the environmental costs of textile production to the maltreatment of our workers within the industry. As things currently stand, the fashion industry is among the top polluting industries, making it one of the major contributors to the climate crisis. Fast fashion has many fatal faults.
ALLI was born out of a desire to right some of those wrongs, and mend the wounds of the past. By adopting a more careful and considered approach to design and consumerism, being both socially and environmentally conscious is intrinsic to everything our brand stands for. We pride ourselves in being honest, open, and ethical. Every step of the way - from our sampling process, to production, to the very moment our garments land in the hands of our consumer - we bear sustainability in mind. In that way, our brand serves as an ode to both our planet and our people. Designed for the kind and caring, ALLI strives to seduce you into a world where sustainability and social responsibility is the norm, rather than the exception.