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WASH 'EM WELL

On average, the typical household uses over 150,000 litres of water each year. The over-laundering of our clothing is one of the biggest culprits of domestic energy and water wastage, and it further worsens our already fragile carbon footprint. But the buck doesn’t stop there. Many fabrics, like polyester, nylon, acrylic and other synthetic fibres, pollute our waterways during the laundering process through the release of microplastics. A single piece of apparel can release up to 1,900 microplastics per wash. To put that into perspective, each and every year, microplastic fibres equivalent to 50 billion plastic bottles are released into the oceans. It’s estimated that microplastics compose up to 30% of ocean plastic pollution. All in all, washing your clothes can actually be pretty damn bad.

"Buy less, choose well, make it last"





You probably already know this, but different fabrics require different care. Giving your garments the proper care that they need by washing them according to their composition is a more sustainable way of living for two reasons. Firstly, washing your clothes according to their makeup will allow them to live a long and healthy life, which prevents the urge to buy more and buy impulsively, which further depletes our resources. Extending their lifespan also decreases the number of garments sent to landfills. Secondly, washing ‘em well helps to protect our planet by preventing the release of microplastics contained within certain fabrics which, in turn, prevents further pollution of our oceans and waterways.

On average, the typical household uses over 150,000 litres of water each year. The over-laundering of our clothing is one of the biggest culprits of domestic energy and water wastage, and it further worsens our already fragile carbon footprint. But the buck doesn’t stop there. Many fabrics, like polyester, nylon, acrylic and other synthetic fibres, pollute our waterways during the laundering process through the release of microplastics. A single piece of apparel can release up to 1,900 microplastics per wash. To put that into perspective, each and every year, microplastic fibres equivalent to 50 billion plastic bottles are released into the oceans. It’s estimated that microplastics compose up to 30% of ocean plastic pollution. All in all, washing your clothes can actually be pretty damn bad.

 

You probably already know this, but different fabrics require different care. Giving your garments the proper care that they need by washing them according to their composition is a more sustainable way of living for two reasons. Firstly, washing your clothes according to their makeup will allow them to live a long and healthy life, which prevents the urge to buy more and buy impulsively, which further depletes our resources. Extending their lifespan also decreases the number of garments sent to landfills. Secondly, washing ‘em well helps to protect our planet by preventing the release of microplastics contained within certain fabrics which, in turn, prevents further pollution of our oceans and waterways.


WE'RE HERE TO HELP YOU CLEAN UP YOUR ACT


We've put together a little care guide filled to the brim with some of our best tips and tricks on how to wash your clothes in a way that’s both kinder on our environment and which will help your clothes live a long and healthy life.

 

 

01 Don’t wash your clothes after each and every wear

After a long day, we know how tempting it is to just chuck your clothes in the laundry basket as you take them off. But, we really shouldn’t be washing them after each and every wear. It’s unnecessary, and over-washing clothes actually damages them because every wash breaks down the fibres, bit by bit. Instead, try spot cleaning them if you notice a dirty patch, or give them a light steam and hang them up if they just need airing out. Only washing your clothes when it’s really needed will extend their lifespan. So, next time you fold away your newly worn clothes instead of throwing them in the wash, you’re quite literally being a lifesaver.

 

 

02 Some like it hot and heavy... Clothes don’t

When your clothes are good and ready, wash them on a coder setting. The temperature provided on care labels are suggestive of the maximum temperature that you should set your machine to. It the most your garment can take before it reaches its literal breaking point. As a general rule of thumb, go 10°c lower than the indication. At most, we recommend washing your clothes at 30°c, and remember to turn them inside out. This will prevent the discolouration of dyes, as well as the breakdown or shrinking of the fabrics so it will let your clothes live a long and healthy life. Also, roughly 90% of the energy used by our washing machines are dedicated to heating water. It’s a win-win.

 

 

03 Dump the dryer

It’s estimated that each dryer emits more than a tonne of carbon dioxide every year. Cutting down on the use of your dryer will reduce your household energy consumption and carbon footprint in a really big way, and it’ll save you some money whilst you’re at it. It’ll also make them last longer. So, it’s kind of a no brainer to ditch they dryer. Instead, hang dry your clothes on a clothing line or a drying rack. Hang drying also works to naturally minimize damages like permanent crinkles and creases that tumble drying can cause. Some delicate items, like wool jumpers, may need to be dried flat.

 

 

04 Remember to sort your laundry

It goes without saying that you should sort your laundry dependent on their colour. Most people typically wash lighter clothes together, and darker clothes together. Ideally, you should sort your laundry dependent of their colours, by washing like colours together. This will prevent the dyes from running and ruining your favourite tighty whities. Another pro tip is to wash your clothes inside out, this protects and preserves the colours and print on the visible side of your clothes. It’s also recommended to sort your laundry by delicacy and degrees.  

 

 

05 It's a delicate balance... Don’t overfill, don’t under-fill

Washing only a few items at a time is such an energy waster, so don’t put the washer on until you have a full load. It’s a good idea to check your washers load capacity because both overfilling and under-filling can cause damage to your clothing so you want to get it just right. Also, go easy on them. It’s best to opt for a gentle setting with a lower spin cycle, this will avoid excessive friction which causes general wear and tear of your items.

 

 

06 Eco-cleaning products are key

Most laundry detergents are bad for the environment, so you should really keep an eye on what you’re putting into your washing machine and onto your clothes. Even though your items might come out smelling as fresh as a spring breeze, the chemicals contained in conventional cleaning detergents can cause all sorts of bad stuff – from skin irritations to environmental damage. Some have even been shown to be carcinogenic. Generally speaking, powdered detergents are better than liquid detergents, but they’re not always perfect. The good news is that there’s a whole host of options that are kinder on our planet and kinder on ourselves. Head to our ethical brand directory to check out some better alternatives.

           

 

07 When in doubt, go au naturel

Plastics are such pests. Although recycled fabrics are, without a shadow of doubt, a massive step in the right direction, some of these textiles, like recycled polyester, are still fundamentally plastic. That means, with every wash, microplastic fibres will still be released into our waterways. So, when in doubt, opt for items that are made from natural fibres, like linen, hemp and organic cotton. These fibres also hold other advantages over the more commonly used synthetic fibres – for example, they’re biodegradable so, once they’ve reached the end of their lifecycle, they can safely revert back to nature. By choosing natural fibres, we eliminate the risk of environmental damage.

 

 

08 We all get a little lonely sometimes… get a guppyfriend

The guppyfriend washing bag could just be the greatest thing since sliced bread. This effective, scientifically proven, product captures the microplastics that are released from very commonly used synthetic textiles during our laundry load, and prevents them from polluting our rivers, oceans and waterways. It is the great protector. It protects us, our clothes, our ocean, nature, wildlife, animals… the list is goes on. So, do yourself a favour and get a guppyfriend.

 

 

09 Store your clothes correctly

The way in which you store your clothes is a matter of maintenance; it serves to protect and preserve your pieces. Make sure your clothing cupboard is cool and dry; this will protect them from damage from heat, sun, and even worse, mould. Also, certain clothing items should be stored in different ways. For example, t-shirts and knitwear should be folded away, since hanging them would cause them to be stretched our lose their shape. Whereas garments like jackets, blazers and shirts are more suited to be stored hanging, as this helps them maintain their shape.

 

 

10 Repair, repair, repair

It’s been estimates that increasing the lifespan of your clothes, from one year to two years, cuts emissions by up to 24%. So, repair, repair, repair. We live in a throwaway culture, a lifestyle which really is not maintainable or sustainable. Whether it’s a little rip in your jeans, or a whole in your shirt, a simple stitch could do the trick! You can keep things simple, or get a bit creative and turn your repairs into an upcycling project. Or, if you don’t think you’re up for the task, there are clothing alternation apps that strive to make fashion circular by connecting you to local seamstresses. Otherwise you could just keep a pile of clothes in need of a little lovin’ for your next trip to your grandmas; the choice is yours.

 

 

The moral of the story: clothes that are loved can last.

So give ‘em a little lovin.

 

We've put together a little care guide filled to the brim with some of our best tips and tricks on how to wash your clothes in a way that’s both kinder on our environment and which will help your clothes live a long and healthy life.

 

 

01 Don’t wash your clothes after each and every wear

After a long day, we know how tempting it is to just chuck your clothes in the laundry basket as you take them off. But, we really shouldn’t be washing them after each and every wear. It’s unnecessary, and over-washing clothes actually damages them because every wash breaks down the fibres, bit by bit. Instead, try spot cleaning them if you notice a dirty patch, or give them a light steam and hang them up if they just need airing out. Only washing your clothes when it’s really needed will extend their lifespan. So, next time you fold away your newly worn clothes instead of throwing them in the wash, you’re quite literally being a lifesaver.

 

 

02 Some like it hot and heavy... Clothes don’t

When your clothes are good and ready, wash them on a colder setting. The temperature provided on care labels are suggestive of the maximum temperature that you should set your machine to. It's the most your garment can take before it reaches its literal breaking point. As a general rule of thumb, go 10°c lower than the indication. At most, we recommend washing your clothes at 30°c, and remember to turn them inside out. This will prevent the discolouration of dyes, as well as the breakdown or shrinking of the fabrics so it will let your clothes live a long and healthy life. Also, roughly 90% of the energy used by our washing machines are dedicated to heating water. It’s a win-win.

 

 

03 Dump the dryer

It’s estimated that each dryer emits more than a tonne of carbon dioxide every year. Cutting down on the use of your dryer will reduce your household energy consumption and carbon footprint in a really big way, and it’ll save you some money whilst you’re at it. It will also make them last longer. So, it’s kind of a no brainer to ditch they dryer. Instead, hang dry your clothes on a clothing line or a drying rack. Hang drying also works to naturally minimize damages like permanent crinkles and creases that tumble drying can cause. Some delicate items, like wool jumpers, may need to be dried flat.

 

 

04 Remember to sort your laundry

It goes without saying that you should sort your laundry dependent on their colour. Most people typically wash lighter clothes together, and darker clothes together. Ideally, you should sort your laundry dependent of their colours, by washing like colours together. This will prevent the dyes from running and ruining your favourite tighty whities. Another pro tip is to wash your clothes inside out, this protects and preserves the colours and print on the visible side of your clothes. It’s also recommended to sort your laundry by delicacy and degrees.  

 

 

05 It's a delicate balance... Don’t overfill, don’t under-fill

Washing only a few items at a time is such an energy waster, so don’t put the washer on until you have a full load. It’s a good idea to check your washers load capacity because both overfilling and under-filling can cause damage to your clothing so you want to get it just right. Also, go easy on them. It’s best to opt for a gentle setting with a lower spin cycle, this will avoid excessive friction which causes general wear and tear of your items.

 

 

06 Eco-cleaning products are key

Most laundry detergents are bad for the environment, so you should really keep an eye on what you’re putting into your washing machine and onto your clothes. Even though your items might come out smelling as fresh as a spring breeze, the chemicals contained in conventional cleaning detergents can cause all sorts of bad stuff – from skin irritations to environmental damage. Some have even been shown to be carcinogenic. Generally speaking, powdered detergents are better than liquid detergents, but they’re not always perfect. The good news is that there’s a whole host of options that are kinder on our planet and kinder on ourselves.

           

 

07 When in doubt, go au naturel

Plastics are such pests. Although recycled fabrics are, without a shadow of doubt, a massive step in the right direction, some of these textiles, like recycled polyester, are still fundamentally plastic. That means, with every wash, microplastic fibres will still be released into our waterways. So, when in doubt, opt for items that are made from natural fibres, like linen, hemp and organic cotton. These fibres also hold other advantages over the more commonly used synthetic fibres – for example, they’re biodegradable so, once they’ve reached the end of their lifecycle, they can safely revert back to nature. By choosing natural fibres, we eliminate the risk of environmental damage.

 

 

08 We all get a little lonely sometimes… get a guppyfriend

The guppyfriend washing bag could just be the greatest thing since sliced bread. This effective, scientifically proven, product captures the microplastics that are released from very commonly used synthetic textiles during our laundry load, and prevents them from polluting our rivers, oceans and waterways. It is the great protector. It protects us, our clothes, our ocean, nature, wildlife, animals… the list is goes on. So, do yourself a favour and get a guppyfriend.

 

 

09 Store your clothes correctly

The way in which you store your clothes is a matter of maintenance; it serves to protect and preserve your pieces. Make sure your clothing cupboard is cool and dry; this will protect them from damage from heat, sun, and even worse, mould. Also, certain clothing items should be stored in different ways. For example, t-shirts and knitwear should be folded away, since hanging them would cause them to be stretched our lose their shape. Whereas garments like jackets, blazers and shirts are more suited to be stored hanging, as this helps them maintain their shape.

 

 

10 Repair, repair, repair

It’s been estimates that increasing the lifespan of your clothes, from one year to two years, cuts emissions by up to 24%. So, repair, repair, repair. We live in a throwaway culture, a lifestyle which really is not maintainable or sustainable. Whether it’s a little rip in your jeans, or a whole in your shirt, a simple stitch could do the trick! You can keep things simple, or get a bit creative and turn your repairs into an upcycling project. Or, if you don’t think you’re up for the task, there are clothing alternation apps that strive to make fashion circular by connecting you to local seamstresses. Otherwise you could just keep a pile of clothes in need of a little lovin’ for your next trip to your grandmas; the choice is yours.

 

 

The moral of the story: clothes that are loved can last.

So give ‘em a little lovin.